Strategic Communications Leader | PR Visionary | Nation-Builder

Segun McMedal is a certified public relations professional and transformational communications leader with over two decades of experience in brand strategy, stakeholder engagement, and integrated marketing communications.

He has worked with leading global brands who entrusted him with managing their PR portfolios, shaping narratives, and driving strategic visibility across multiple markets.

A respected facilitator, Segun has delivered high-impact training in Public Relations, Digital PR, Leadership, Personal Grooming, Protocol and Nation-Building across corporate, nonprofit, and academic platforms. He is a regular trainer at FATE Foundation, where he equips budding entrepreneurs with branding and communications skills to build sustainable businesses.

Segun is the visionary founder of the Nigeria Digital PR Summit and LAPRIGA Awards, two landmark platforms that have elevated the recognition of PR practice in Nigeria.

He was honoured as the Outstanding Public Relations Personality of the Decade (2024) and currently serves on the Governing Council of the Nigerian Institute of Public Relations (NIPR).

As Lead Partner at Upticomm Marketing Company and former Chairman of the Lagos Chapter of NIPR, Segun is widely respected for his thought leadership, mentorship, and nation-building advocacy.

Known for his clarity, authenticity, and impact-driven approach, Segun inspires professionals to communicate with purpose and lead with influence.